Sporting Giants
Client: Sporting Giants
Position: Freelance Graphic Designer & Art Director
Art Direction, Branding, Graphic Design
Sporting Giants is a purpose-led Sports Consultancy, helping brands and rightsholders to realise value and create positive impact through the design and delivery of strategy, activation and sustainability programmes.
England, UK
"We define, design and deliver strategy, activation and sustainability in sport”
Logo & Identity
The Sporting Giants logo consists of a logomark inspired by the sea horizon, an abstract representation of the sea, alongside the wording ‘sporting giants’.
Their identity is the face by which they are recognised. It is a reflection of their values and aspirations and needs to be recognisable, unique and versatile, working across all of their collateral. The aim is to stand out from the crowd with a clean and clear representation that they can be proud of. The logo is their most valuable brand asset and it’s important to ensure it is used effectively across all brand touchpoints.
Positioning
Sport with purpose
Brand concept
Inspirational
Using simple but straightforward visuals, focusing on strong/ bold messages over impactful and beauty images, creating an emotional visual identity that moves feelings to the audience.
Logo
Primary
Stacked
Landscape
Logomark
Colours
The colour palette is based on sea colours, mainly consisting of shades of blue, with a hint of green and turquoise. Blue evokes feelings of calm and trustworthiness, while green can make you feel optimistic and relaxed, probably because of its association with nature.
Typography
Primary fonts are Canela and Proxima Nova. Canela is a serif font designed by Miguel Reyes and released by Commercial Type in 2016. The font family includes numerous styles, with a variety of weights and matching italics available. Proxima Nova is a sans-serif font designed by Mark Simonson Studio. It has a balanced and modern design, with a wide variety of styles to suit various design needs.
Imagery style
Beauty / nature / hero / details of sport & people
