‘Au idò!’ is a red wine from Menorca. The expression ‘Au idò!’ is original and very common in the island, and it means something like ‘Come on!’ or ‘Here we go’.

The main goal of this new wine’s design is to express joy, happiness and fun, what we usually feel when we share a wine at a party, family or friends reunion, or to simply have a good time. To achieve this, the illustration will take most of the label design, with a very colourful and vibrant color palette, combined with a fun and organic pattern, created with doodles.

Menorca, Spain